Working for Balihoo, a company that focuses on local advertising, we look for signs of success all around us in our little town of Boise, Idaho. Let me tell a short story about word of mouth advertising performed by a certain Frenchman.
On a lovely blue sky evening in this fine downtown, after consuming some locally brewed fair at The Falcon, I happened upon a middle-aged man sitting at a table with mouth-wateringly delicious baked something-er-others displayed in front of him. I then noticed the cash box and realized these brilliant edible charmers were for sale. And then he spoke.
The eloquence that left that man's tongue still rings in my ear. "Mademoiselle, would you care for a sweet baked roll? I would love for you to enjoy this. Two dollars if you please." The man has hair to his waist, a neatly trimmed beard and donned a chef's jacket and hat. Was he pulling my leg? An Idaho-born actor with a knack for European accents? Questions aside, I had emotionally committed to the sweet roll before realizing I had only 20 cents on me. That Frenchman offered it up anyway with a huge smile on his face, asking only that I let others know of his product.
As it goes with Balihoo culture, we enjoy sharing such stories. Nico, one of our internet advertising designers, is hosting an art show at a coffee shop downtown tonight. I emailed the company asking that everyone not only attend her show, but visit my long-haired, French-accent bearing pastry chef. This sponned an email chain between people across the company - some admitting sitings of the Frenchman, others claiming he bakes in a top Italian kitchen after hours, others simply wanting his location and hours of operation.
Looking for more local marketing ideas to help your franchise or franchisees? Download Balihoo's white paper on Local Marketing Automation.
On a lovely blue sky evening in this fine downtown, after consuming some locally brewed fair at The Falcon, I happened upon a middle-aged man sitting at a table with mouth-wateringly delicious baked something-er-others displayed in front of him. I then noticed the cash box and realized these brilliant edible charmers were for sale. And then he spoke.
The eloquence that left that man's tongue still rings in my ear. "Mademoiselle, would you care for a sweet baked roll? I would love for you to enjoy this. Two dollars if you please." The man has hair to his waist, a neatly trimmed beard and donned a chef's jacket and hat. Was he pulling my leg? An Idaho-born actor with a knack for European accents? Questions aside, I had emotionally committed to the sweet roll before realizing I had only 20 cents on me. That Frenchman offered it up anyway with a huge smile on his face, asking only that I let others know of his product.
As it goes with Balihoo culture, we enjoy sharing such stories. Nico, one of our internet advertising designers, is hosting an art show at a coffee shop downtown tonight. I emailed the company asking that everyone not only attend her show, but visit my long-haired, French-accent bearing pastry chef. This sponned an email chain between people across the company - some admitting sitings of the Frenchman, others claiming he bakes in a top Italian kitchen after hours, others simply wanting his location and hours of operation.
Looking for more local marketing ideas to help your franchise or franchisees? Download Balihoo's white paper on Local Marketing Automation.
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