"It's not about elections, sanctions, proliferations, he-said, she-said, my land, your land, no man's land; it's not about the stock market, black market, orange alerts, green homes, hope, change, fear or loathing; it's not about Communism, Socialism or Capitalism, war or peace, love or hate...this is about the one month every four years when we all agree on one thing: 32 nations, one world watching; 2010 FIFA World Cup."
Watch ESPN's 2010 FIFA World Cup "United" television commercial here:
You know that moment when you find yourself lazily flipping channels on TV, lacking inspiration to settle on a program when you find yourself pause on a commercial. Something about it - the music, the vibrant imagery, the inspiration of the voice talent - grabs your attention. You want to be a part of that brand - buy their product, join their event, watch their program. Watching ESPN's "United" commercial for the 2010 FIFA World Cup, I felt goosebumps spread across my body. I was ready to buy tickets to South Africa just to stand outside the stadium.
In our dental marketing efforts with Nobel Biocare partner clinicians, we often talk about telling a story. Every advertiser has a story. Dental implants are no exception. The dental professionals with whom we work talk passionately about the life-changing effects of the fixed prosthetics they offer patients. We provide a number of creative themes that tell the story of renewed confidence, restored comfort and enjoyment of foods forbidden to denture-wearers, which all leads to feeling younger, feeling good about yourself and embracing age.
Sure, something like direct TV begs for infomercial-style product marketing. We all remember Billy Mays fondly as the infomercial king of such products as OxiClean and Liquid Diamond. Our dentist clients often ask about testimonial-style commercials or demonstrations of how dental implants are placed, however, we have had the best return on investment from our :30 second spots that tell a story. The consumer watches the TV and feels a connection - this doctor understands my issue and has a solution.
Do you run a dental implant practice and want to learn how to tell a story with your brand? Contact one of our consultants to learn about our local marketing ideas.
(Nobel Biocare taps into our local marketing automation software to provide a co-op advertising solution for their partner clinicians. Using our print ad builder, these clinicians tag their advertisements with their brand identity and customize the messaging.)
Watch ESPN's 2010 FIFA World Cup "United" television commercial here:
You know that moment when you find yourself lazily flipping channels on TV, lacking inspiration to settle on a program when you find yourself pause on a commercial. Something about it - the music, the vibrant imagery, the inspiration of the voice talent - grabs your attention. You want to be a part of that brand - buy their product, join their event, watch their program. Watching ESPN's "United" commercial for the 2010 FIFA World Cup, I felt goosebumps spread across my body. I was ready to buy tickets to South Africa just to stand outside the stadium.
In our dental marketing efforts with Nobel Biocare partner clinicians, we often talk about telling a story. Every advertiser has a story. Dental implants are no exception. The dental professionals with whom we work talk passionately about the life-changing effects of the fixed prosthetics they offer patients. We provide a number of creative themes that tell the story of renewed confidence, restored comfort and enjoyment of foods forbidden to denture-wearers, which all leads to feeling younger, feeling good about yourself and embracing age.
Sure, something like direct TV begs for infomercial-style product marketing. We all remember Billy Mays fondly as the infomercial king of such products as OxiClean and Liquid Diamond. Our dentist clients often ask about testimonial-style commercials or demonstrations of how dental implants are placed, however, we have had the best return on investment from our :30 second spots that tell a story. The consumer watches the TV and feels a connection - this doctor understands my issue and has a solution.
Do you run a dental implant practice and want to learn how to tell a story with your brand? Contact one of our consultants to learn about our local marketing ideas.
(Nobel Biocare taps into our local marketing automation software to provide a co-op advertising solution for their partner clinicians. Using our print ad builder, these clinicians tag their advertisements with their brand identity and customize the messaging.)
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