Jason Kilar, CEO of Hulu, was the opening presenter at Ad Age Digital Conference in New York on Tuesday. Jason provided Hulu’s 6 predictions for the future of interactive TV. (Apologies to Jason, as I may not have captured the predictions as eloquently as they were shared.)

The Predictions:

1. TV will be...

TNT recently pulled a great publicity stunt in Belgium to launch their new station. Who wouldn't want to push that bright red button?

Drive-thru or walk-in? Online or in-store? Decaf or regular? Cash or credit? Paper or plastic? Pick-up or delivery? On a daily basis, consumers are faced with decisions aplenty—everything from what to buy and where to buy it to how to pay for it and even how to bag their recent purchase.

So too are...

We are combining local targeted social media campaigns with local print and community involvement in marketing jobs and good will in a unique industry. The print venues range from billboards to grocery shopping carts.

Name: Daniel Crandall
Company: CCA

Google asked the question, “Can America’s most iconic advertising campaigns be reimagined for the web?” By means of Project Re:Brief™*, they decided to test it out by partnering with four global brands and the advertising legends that created some of the most effective and historic ad campaigns of...

If national marketing is the umbrella, the local teams are the ones that make it rain! We need to be albe to mimic the national brand messaging, but take it to a level of detail that makes is relevant to our local markets--with an emphasis on speed to market! Statement messaging has been a great...

Windermere Real Estate runs the most advertising in our local real estate publication, The Desert Sun, which contributes to us holding the number 1 in market share for Real Estate Sales. We are in development of an tablet application for agents to use coming in 2012. Some agents are embracing QR...

The Office of Economic Development has developed a more robust, targeted effort for social media this fiscal year, tweeting multiple times/day, adding a LinkedIn Group, and started a blog. Intentionally promoting our brand through social media takes thoughtful planning and coordination but it has...

We are ramping up relationship marketing, networking, expert presentations, and revising our website. In addition, social media will take on a larger role and presence.

Word of mouth advertising, referrals and loyal clients are still the most effective sales generators and measurement of...

We were just acquired by a national firm last August so although capitalizing on that merger as a positive for us in our local market has been very successful, the fact that we now have national resources, but still have that local team our clients have come to know and trust, expands our boundaries...