In a recent webinar, Balihoo CMO Shane Vaughan
stated, “Marketers must be technologists.” This statement is truer
than ever.
As a 25-year marketing
veteran, Shane’s statement really struck a chord with me. Not only
has the landscape for how the consumer investigates and purchases
brands changed, but...
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Last week I had the opportunity to provide some navigational
assistance to an affiliate of a franchise company utilizing our ad
builder software. The business owner was looking to order
some customized loyalty cards. At the time of our
conversation, he was slightly agitated with his parent company...
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The
Balihoo
office is a pretty productive place. Our employees are
hard-working, enthusiastic, energetic, and extremely passionate
about revolutionizing
local store
marketing. We work really well together and collaborate
with a level of team spirit and cohesion rivaled by (maybe) only a
few other gro...
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I'm a
big fan of the too-soon-canceled Arrested Development. Not the
music
group either. It is funny. It references pop culture. It is
post modern. It is a family show that brought together families,
and helps remind people what life is about. Sound familiar?
It's basically like Little
House on...
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Working for
Balihoo, a company that focuses on local advertising,
we look for signs of success all around us in our little town of
Boise, Idaho. Let me tell a short story about word of mouth
advertising performed by a certain Frenchman.
On a lovely blue sky evening in this fine downtown, after...
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Creating great software products is hard. At
Balihoo, we have by no means got it
nailed, which is part of the fun/frustration (these words are
interchangeable) of startups and new product development. How
can you improve your ability to build great products?
One way is to create a culture of...
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According to
The New York Times , marketers' interest in reaching niche
demographics, especially younger audiences, seems to be driving the
use of words that were once
considered taboo in ads and product names. Brands noted include:
Ford, Keystone, Frank's Hot Sauce, Summer's Eve, Oxygen...
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Working for a company like Balihoo, which offers local marketing
software, really has its perks. One of those perks is the Friday
coffee and bagel run which is part of the unique Balihoo culture. I
was on today's trip that I realized the similarities between
my amazing bagel sandwich and the...
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I am proud to announce that today, Balihoo was named to the
Inc. 500 list and recognized as one of the fastest-growing private
companies in the United States. While the recognition is personally
gratifying and causes me to spontaneously grin every once in a
while, credit goes to the long list of...
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