May 2012 Webinars

Marketers Must be Technologists

Friday, February 17, 2012   |   by Susan Tormollen   |   0 Comments »

In a recent webinar, Balihoo CMO Shane Vaughan stated, “Marketers must be technologists.” This statement is truer than ever.

As a 25-year marketing veteran, Shane’s statement really struck a chord with me. Not only has the landscape for how the consumer investigates and purchases brands changed, but...
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Empower Your Franchisees To Market Locally

Monday, September 20, 2010   |   by Kallen Hayes   |   0 Comments »
Last week I had the opportunity to provide some navigational assistance to an affiliate of a franchise company utilizing our ad builder software.  The business owner was looking to order some customized loyalty cards.  At the time of our conversation, he was slightly agitated with his parent company...Read More »

Dogs in the Balihoo office? You bet!

Wednesday, September 1, 2010   |   by Kallen Hayes   |   0 Comments »
The Balihoo office is a pretty productive place. Our employees are hard-working, enthusiastic, energetic, and extremely passionate about revolutionizing local store marketing.  We work really well together and collaborate with a level of team spirit and cohesion rivaled by (maybe) only a few other gro... Read More »

The "Why" to Building an Inc 500 Company

Tuesday, August 24, 2010   |   by Pete Gombert   |   0 Comments »
I am proud to announce that today, Balihoo was named to the Inc. 500 list and recognized as one of the fastest-growing private companies in the United States. While the recognition is personally gratifying and causes me to spontaneously grin every once in a while, credit goes to the long list of...Read More »

Arrested Development Alumni Go Viral

Friday, July 9, 2010   |   by Phil Bear   |   0 Comments »
I'm a big fan of the too-soon-canceled Arrested Development. Not the music group either. It is funny. It references pop culture. It is post modern. It is a family show that brought together families, and helps remind people what life is about. Sound familiar?

Thanks for checking out my secret text, by hovering your mouse over this picture.
 
 It's basically like Little House on...
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The Frenchman: Word of Mouth Advertising

Thursday, July 1, 2010   |   by Betsie Richardson   |   0 Comments »
Working for Balihoo, a company that focuses on local advertising, we look for signs of success all around us in our little town of Boise, Idaho. Let me tell a short story about word of mouth advertising performed by a certain Frenchman.

On a lovely blue sky evening in this fine downtown, after...Read More »

Real Men Clip Coupons? How about the Wealthy and Affluent?

Thursday, June 24, 2010   |   by Marcie Blagden-Ellison   |   0 Comments »
According to Harris Interactive, coupon-clipping has become increasingly popular among men.  Typically tailored to the female consumer; coupons are increasingly being used by males (with 51% of men reportedly having used a coupon in the past six months)! So, if you market to men, it may be time to...Read More »

Frameworks to Enhance Customer Empathy

Friday, June 18, 2010   |   by Kevin Donaldson   |   0 Comments »
Creating great software products is hard.  At Balihoo, we have by no means got it nailed, which is part of the fun/frustration (these words are interchangeable) of startups and new product development.  How can you improve your ability to build great products? 

One way is to create a culture of...Read More »

Trend Alert: Marketers Using "Bolder" Words - But Should You?

Monday, May 24, 2010   |   by Marcie Blagden-Ellison   |   0 Comments »
According to The New York Times , marketers' interest in reaching niche demographics, especially younger audiences, seems to be driving the use of words that were once Red Hot Sauceconsidered taboo in ads and product names. Brands noted include: Ford, Keystone, Frank's Hot Sauce, Summer's Eve, Oxygen...Read More »

A Marketing Plan is like a Bagel Sandwich

Friday, May 21, 2010   |   by Caroline Moore   |   0 Comments »
Working for a company like Balihoo, which offers local marketing software, really has its perks. One of those perks is the Friday coffee and bagel run which is part of the unique Balihoo culture. I was on today's trip that I realized the similarities between my amazing bagel sandwich and the...Read More »