CMOs are under more pressure than ever to prove marketing’s
contribution to company growth. But finding consistent metrics to
put in place for all marketing activities can be difficult. Even
more difficult is having the organizational discipline to
consistently use the metrics year after year. Yet...
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In a recent webinar, Balihoo CMO
Shane Vaughan stated, “Marketers must be technologists.” This
statement is truer than ever.
As a 25-year marketing veteran, Shane’s statement really struck a
chord with me. Not only has the landscape for how the consumer
investigates and purchases brands changed, but...
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Most
national brands do extensive consumer research related to consumer
needs and desires, offerings (current and future ) and
customer satisfaction. This information is usually shared regularly
with channel partners and affiliates.
But, how can information flow the other direction, from the...
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Ask any of
Balihoo's enterprise clients: A marketing strategy is only as
successful as their affiliates’ presence in local markets. National
brand marketers know that localized marketing is not just a passing
trend. In fact, according to BIA/Kelsey, 49 percent of marketers
believe localized...
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Certainly by now you've heard about Google's "Search Plus Your
World" initiative to more completely integrate social/personal data
in their search results. You can read the official
announcement from Google, made on January 10,
here.
The question I hope to answer in this blog is, "What does this...
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The local advertising marketplace is
changing—and fast. While national brands typical own the front end
of the customer lifecycle, revenue is often lost during what
Balihoo defines as “the last mile of marketing.” Research shows
that 54 percent of Americans have completely substituted phone
books...
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We at Balihoo believe great things are in store for 2012.
Primarily, national brands can expect Local Marketing Automation to
go mainstream. Is your brand poised to capitalize on these emerging
trends and position itself as your industry’s leader?
This year is already proving to be an eventful...
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A decade ago,
purchases were primarily made—and consumer loyalty built—via
traditional print and media ads, and the yellow pages.
But all of that is quickly changing.
While traditional forms of advertising are still relevant, today’s
dollars are spent and customers are captured by means of...
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This week,
Balihoo, the leader in Local Marketing Automation technology and
services, announced it secured $5 million in new funding. This
investment will mean further momentum for Balihoo, which has
already experienced triple-digit revenue growth for the past three
years.
Click here to read the...
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