Are marketers too busy to measure marketing ROI? Too busy to measure other metrics?

Most marketers understand the value of measuring tactics, campaigns and overall marketing ROI. But how many marketers have the resources, or the time, to actually measure to their desired level?

If I were a betting...

Balihoo is growing fast, and with that forward progress we’re continuing to strengthen our team with smart, talented people.

For one, we’re excited to welcome Mark Dimond, Balihoo’s Vice President of Business Development to our management team. With over ten years of experience in the local marketing...

Drive-thru or walk-in? Online or in-store? Decaf or regular? Cash or credit? Paper or plastic? Pick-up or delivery? On a daily basis, consumers are faced with decisions aplenty—everything from what to buy and where to buy it to how to pay for it and even how to bag their recent purchase.

So too are...

I had the opportunity to attend the Gartner Customer 360 Summit last week in Orlando. While the entire event was fascinating, there was one key session that I thought was particularly relevant to the local marketing space and how national brands should be looking at this category.  

This session was...

Local Marketing Automation is one of the fastest growing marketing technologies. According to the October 2011 CMO Council “Localize to Optimize” report, 30% of national brands are currently using local marketing automation systems and another 27% are investigating them.

To help brands strategically...

Caterpillar has been leveraging the power of local marketing by investing in social media, SEM & SEO, local campaigning with nationally recognized celebs and traditional off line like trade pubs and more. For the most part these tactics have been working pretty well in generating traffic, awarenes...

In a recent webinar, Balihoo CMO Shane Vaughan stated, “Marketers must be technologists.” This statement is truer than ever.

Ask any of Balihoo's enterprise clients: A marketing strategy is only as successful as their affiliates’ presence in local markets. National brand marketers know that localized marketing is not just a passing trend. In fact, according to BIA/Kelsey, 49 percent of marketers believe localized...

We at Balihoo believe great things are in store for 2012.

Primarily, national brands can expect Local Marketing Automation to go mainstream. Is your brand poised to capitalize on these emerging trends and position itself as your industry’s leader?

This year is already proving to be an eventful...