Amber Daley

The local advertising marketplace is changing—and fast. While national brands typical own the front end of the customer lifecycle, revenue is often lost during what Balihoo defines as “the last mile of marketing.” Research shows that 54 percent of Americans have completely substituted phone books with the Internet and local search. So where does your brand or product fit in on the local level?

Listen as Shane Vaughan, Balihoo’s VP of Marketing, explains the Local Web and why it’s essential for national brands to embrace this segment of the advertising marketplace.