Earlier this week, we discussed the importance of localized
marketing and the early stages of local website implementation
(click
here for the blog post: Part I – Five Tips for Making the Most of
Local Websites). But once local websites are in place, what
comes next? How do you, the national brand,...Read More »
Ask any of Balihoo's enterprise clients: A marketing strategy is only as successful as their affiliates’ presence in local markets. National brand marketers know that localized marketing is not just a passing trend. In fact, according to BIA/Kelsey, 49 percent of marketers believe localized...
Read More »The local advertising marketplace is changing—and fast. While national brands typical own the front end of the customer lifecycle, revenue is often lost during what Balihoo defines as “the last mile of marketing.” Research shows that 54 percent of Americans have completely substituted phone books...
Read More »
We at Balihoo believe great things are in store for 2012.
Primarily, national brands can expect Local Marketing Automation to go mainstream. Is your brand poised to capitalize on these emerging trends and position itself as your industry’s leader?
This year is already proving to be an eventful...
Read More »
Primarily, national brands can expect Local Marketing Automation to go mainstream. Is your brand poised to capitalize on these emerging trends and position itself as your industry’s leader?
This year is already proving to be an eventful...
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