A decade ago, purchases were primarily made—and consumer loyalty built—via traditional print and media ads, and the yellow pages.

But all of that is quickly changing.

While traditional forms of advertising are still relevant, today’s dollars are spent and customers are captured by means of...

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Download Balihoo's newest white paper and learn

• Reasons why national brands are falling short when it comes to local marketing
• What the Local Web is and how it can help close the loop on the “last mile” of marketing
• How other national brands are taking advantage of the Local Web
• How your brand can begin...

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 It's pretty clear at this point that, for better or worse, Daily Deal sites are one of the "next big things" in local internet marketing.  Companies like Groupon and Living Social are certainly leading the pack here, but it was also recently announced that Facebook will get in the mix with a test...Read More »

Have you spent hours and hours developing a co-op advertising program that's carefully tailored to the local marketing and media needs of your resellers, only to find yourself struggling to achieve successful reseller adoption? With industry estimates indicating that on average, only 50% of the...Read More »

Take a second to think about the last time you "Googled" something you were interested in buying.

Did you type in the name of a specific business or product?

Based on a recently revealed survey (conducted by TMP Directional Marketing's local social and mobile marketing arm 15miles) if you were...Read More »

Are you familiar with Groupon?

If not, here's the short description: Groupon is a deal-a-day website that is localized to individual markets. Each day a new "Groupon" comes out specific to a location. If a certain number of consumers sign up for the deal, then it becomes available to everyone. If the...Read More »

If you own a local business or are a local product distributor, you likely know how powerful customer referrals can be to your bottom line. While most business owners recognize this opportunity, many mistakenly leave Referral Marketing out of their annual local marketing strategy. 

Perhaps you're...Read More »

In the last few years, Balihoo has served a growing list of national brand clients. The attention that has been given to our ‘local marketing automation’ platform has caused me to reflect on five signs that ‘Local Marketing’ is much more than a trend:

1. ‘Local Marketing’ Search Volume is...

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Recently, I have had multiple, similar conversations with Balihoo clients about the importance of identifying target consumers..  

Establishing a target audience is one of the most important aspects of a successful local marketing campaign. Without this, advertisers cannot accurately identify likes,...Read More »

ExactTarget posed this question during a recent research project developed to provide insight into how consumers interact with brands online. 

The study concluded with some interesting findings, including:

• 42% of U.S. internet users use...

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