Balihoo is growing fast, and with that forward progress we’re continuing to strengthen our team with smart, talented people.

For one, we’re excited to welcome Mark Dimond, Balihoo’s Vice President of Business Development to our management team. With over ten years of experience in the local marketing...

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Working in the Local Marketing Automation space, much of our work is not frequently available for the entire population to see as it's very specific to a local market.  As a result, it's always nice to undertake a Local Websites project because they are, by nature, visible to everyone.  

Kohler is a...Read More »

This is the fourth post in my series called Local Marketing Mondays. The previous posts covered the topics of:

• Education
• Great Creative
• Providing Guidance

This post will cover the topic of providing tools to local marketers.

Tools should be seen as just that - tools. They are not silver bullets. They...Read More »

This is the second in a series of posts I am calling Local Marketing Mondays. Today the topic is on that of creative. My first post covered Marketing Education.

Around Balihoo we like to call creative the "gas in the engine". Creative inspires. It defines brands. It speaks to your audience, and truly...Read More »

Here are three reasons why Balihoo's ad builder will turn you into a brand super hero. As defined by Wikipedia, a super hero possesses "extraordinary or superhuman powers."

1. Brand Control—Brands demand control over the minutiae that collectively embodies the brand, and rightly so, considering that...

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I hosted a great panel discussion Thursday, the 14th with three talented marketers representing an interesting variety of channel marketing experience. If you missed the live webinar, you are in luck. You can still watch the on-demand presentation, Practical Practices for Increasing Channel Revenue... Read More »

Consider for a moment that you're playing with the idea of transforming your shabby chic kitchen into your dream kitchen. Assuming you're among the majority of American consumers (a whopping 90% of them), your kitchen redesign research begins on the internet. Read More »

Last week I had the opportunity to provide some navigational assistance to an affiliate of a franchise company utilizing our ad builder software.  The business owner was looking to order some customized loyalty cards.  At the time of our conversation, he was slightly agitated with his parent company...Read More »

Google instant search: what is it and how will it affect local advertising?  If you have never seen "The Sentence Finisher" episode of Seinfeld then you have to watch this clip: 


Generally speaking, sentence finishers are frustrating and annoying.  However, in some situations they can be...Read More »

The other day I took my puppy for a walk to a nearby TCBY – the same TCBY I’ve gone to for over 20 years. Every time I go, I find it delightful that the service, the menu items and the atmosphere have remained virtually the same. Though, all good things must come to an end, or in TCBY terms, at...Read More »