Next Thursday night, the Boise SEO community is in for a treat.
David Mihm and Kevin Gamache will be speaking at the...
It’s been nearly two weeks since the bombings that occurred at the
Boston Marathon, and, while it’s now “business as usual”...
We've been talking quite a lot about social media (and best
practices for using these platforms), especially in the wake of...
Next Thursday night, the Boise SEO community is in for a treat.
David Mihm and Kevin Gamache will be speaking at the latest
SEOinBOI quarterly meet-up. SEOinBOI is a group founded by three
Boiseans with a passion for all things search. Marshall Simmonds,
CEO of Define Media Group, along with Josh...
By May 23, 2013
Eight seconds. That’s the maximum time the NBA allows an offensive
team to get a basketball across the half court before a violation
is called. It’s how long an American rider must stay atop a bucking
bull. And it’s the amount of time a marketer has to captivate his
or her audience. According to a...
By May 21, 2013
In this installment of the Balihoo blog roundup, there are a
variety of marketing-related articles and resources that have us
talking this week. Read on to stay up-to-date on social, mobile,
and automation related information. Exploring the New More Dynamic,
More Social Google Maps "Good overview...
By May 17, 2013
You've likely seen our Got Mobile? Infographic, which provides a
high level view for brands looking to substantiate a mobile
marketing spend. Today, we offer three additional mobile facts for
local marketers, PLUS a few straightforward steps to help brands
get started on the path to mobile. (Two are...
By May 14, 2013
Happy Friday, marketers! You may have missed some of the week's top
reads, so once again, I've asked the Balihoo marketing team to
share their picks for social, mobile, search, and data. Read on;
There's something for just about everyone. SOCIAL "According
to new research, only 4% of people engage...
By May 10, 2013
Does your brand come highly recommended? One way to find
out is via net promoter scores. A Net Promoter Score (NPS) is based
on the principle that the more customer promoters you have (i.e.
customers who would likely recommend you to a colleague or friend),
the more likely your business is to...
By May 9, 2013
On Wednesday, May 1st, I participated in a webinar with the CMO
Council - presenting alongside brand leaders from Dunkin Donuts,
Subway, and Snap Fitness on the topic of "Turning Local Trends Into
Transactions". (View the full recorded version.) In all
fairness, there are likely WAY too many...
By May 6, 2013
In this week's blog roundup, we're offering a big-picture approach
to brand strategy with a variety of articles that cover everything
from marketing automation and the importance of content delivery–to
spaghetti sauce (believe it). And, for good measure, there are a
couple of infographics in the...
By May 3, 2013
It’s been nearly two weeks since the bombings that occurred at the
Boston Marathon, and, while it’s now “business as usual” for much
of the nation, as a Boston resident, I can assure you that members
of our local community have been deeply shaken by recent events,
and continue to feel the effects. I...
By May 2, 2013
When driving their targeted campaigns to local markets, national
brands often lose control of the proverbial wheel.
Specifically, they lose effectiveness of their messaging, due to
inconsistency and potential distractions from competitors. The
primary challenges that stand in the way of national...
By April 30, 2013
Balihoo Whiteboard Video Series
Major national brands see the importance of a local marketing strategy, but often wonder where to begin. To help you succeed in today's local markets, we are pleased to provide several informational videos via Balihoo's Whiteboard Video Series.
