Keyword Data Gone. What Now?
Back in September of last year Google pulled the rug out from underneath SEO's, and officially made all search secure. What did this mean? It meant that we would no longer know what keywords were driving traffic on a granular level. Before secure search, Google Analytics and other providers would...
Weekly Roundup - The Power of Localized Marketing: Tips and Insights on Implementing Local Campaigns
We’ve seen a few stats peppered around the web about the power of localized marketing, but not nearly enough. That’s because it’s still in it’s infancy. However, initial data and projections show that localized marketing is not only working, but garnering tangible, impressive results. This week, the...
Bold Predictions in Media: The Obvious, the Interesting, and the Weird.
I was recently inspired by a featured piece from 1995 that was updated and re-posted by Newsweek within its Tech & Science archives. The article is written by Clifford Stoll; a famous author, astronomer, and technologist who happened (at the time) to describe the web as “trendy and oversold”....
Three Viral Marketing Campaigns that Worked Brilliantly
Every brand wants to go viral. For the sake of this article I'll define going viral as getting hundreds of thousands of impressions from an disproportionally small effort or spend. Anyone can make a YouTube video and throw $20,000 into promoting it across various channels and say, "Look, we got...
Weekly Roundup: Marketing in a Multi-Screen World
Did you know that 41% of people in the U.S. are plugged in to more than one device at a time?*  I’m sure this comes as no surprise since most of us have caught ourselves checking a social media network while watching a show on TV, or browsing Amazon during commercial breaks. While these actions may...
It's true. Localized Marketing Outperforms National Efforts
Marketers, and the media, have been a-buzz about mobile, social, customer experience, and big data for the past couple years...but interestingly, there isn't nearly as much talk about localized marketing (also called local marketing). I find this surprising, in that localized marketing brings...
Email Marketing: Handling Google's Promotion Tab
Last August, Google made an important change to the Gmail inbox system that all marketers should by now understand. In a nutshell, tabs were added to the inbox separating emails into the following categories: Primary, Social and Promotions. Primary is intended for email from real people. Social is...
Tips on Deciding When to Automate, and When Not To
  Almost every task that you do on a computer can be automated. This reality, combined with the time savings that often comes with automation, has created an environment where a marketer who is skilled at setting up automation is very valued.   Is automation worth it? The basic formula is going to...
Best Social Campaigns of 2014...So Far
At the end of each year, we see a multitude of “Best of…” roundups pop-up daily. Well, the Balihoo Marketing team wanted to shake things up and round-up our picks of the best social campaigns of 2014 thus far. Here are our top picks:   Marcie Ellison - Marketing Manager AdAge: You Need to See This:...
Three Steps to Mastering the Value Exchange
The most successful digital marketers make their mark designing mutually advantageous value exchanges, or trades, with potential customers that occur days, weeks, or months before purchase.  Think about it - you don’t receive coupons for your favorite retailer in your mailbox without providing your...

Local Marketing Perspectives: Insights from Industry Leaders

“Try and look at everything you are doing through a local marketing lens.” –Terry Bubb, Pearle Vision


Listen as Terry and leading marketing experts from Aflac, Kohler, Pearle Vision, Snap Fitness and BIA/Kelsey provide tips for brands getting started in local marketing.