Weekly Roundup: Top Marketing Reads of the Week
To round out the week, the Balihoo Marketing team is sharing their favorite reads of the past few days. Take a look, let us know if we missed any gems, and share your feedback with us on our social channels or in the comment box below.   Susan Tormollen - VP of Marketing Marketing Charts: Most...
BIA/Kelsey and Balihoo Celebrate National Brands Excelling in Local
We are excited to announce that Balihoo is the premier sponsor of BIA/Kelsey’s GOLOCAL Awards. BIA/Kelsey, the leading local consultant and analyst firm, is celebrating the most successful local marketing initiatives deployed by national brands.   The event is timely and relevant in today’s...
Weekly Roundup: Disruptive Innovation in Marketing
As marketers, we’re constantly being challenged (by our peers, industry, colleagues, etc) to “do more...often with less. But, what does this mean, and how can we develop an idea/campaign/plan/product that stops everyone, especially consumers, in their tracks and create demand for something...
Local Markets Influence Brand Loyalty
Two weeks ago, I shared many statistics on why and how local marketing outperforms national efforts. Here is another really great example illustrating why local preferences make a difference, in this case to brand loyalty. The research is from Nielsen Scarborough, you can read an overview article on...
Keyword Data Gone. What Now?
Back in September of last year Google pulled the rug out from underneath SEO's, and officially made all search secure. What did this mean? It meant that we would no longer know what keywords were driving traffic on a granular level. Before secure search, Google Analytics and other providers would...
Weekly Roundup - The Power of Localized Marketing: Tips and Insights on Implementing Local Campaigns
We’ve seen a few stats peppered around the web about the power of localized marketing, but not nearly enough. That’s because it’s still in it’s infancy. However, initial data and projections show that localized marketing is not only working, but garnering tangible, impressive results. This week, the...
Bold Predictions in Media: The Obvious, the Interesting, and the Weird.
I was recently inspired by a featured piece from 1995 that was updated and re-posted by Newsweek within its Tech & Science archives. The article is written by Clifford Stoll; a famous author, astronomer, and technologist who happened (at the time) to describe the web as “trendy and oversold”....
Three Viral Marketing Campaigns that Worked Brilliantly
Every brand wants to go viral. For the sake of this article I'll define going viral as getting hundreds of thousands of impressions from an disproportionally small effort or spend. Anyone can make a YouTube video and throw $20,000 into promoting it across various channels and say, "Look, we got...
Weekly Roundup: Marketing in a Multi-Screen World
Did you know that 41% of people in the U.S. are plugged in to more than one device at a time?*  I’m sure this comes as no surprise since most of us have caught ourselves checking a social media network while watching a show on TV, or browsing Amazon during commercial breaks. While these actions may...
It's true. Localized Marketing Outperforms National Efforts
Marketers, and the media, have been a-buzz about mobile, social, customer experience, and big data for the past couple years...but interestingly, there isn't nearly as much talk about localized marketing (also called local marketing). I find this surprising, in that localized marketing brings...

Local Marketing Perspectives: Insights from Industry Leaders

“Try and look at everything you are doing through a local marketing lens.” –Terry Bubb, Pearle Vision


Listen as Terry and leading marketing experts from Aflac, Kohler, Pearle Vision, Snap Fitness and BIA/Kelsey provide tips for brands getting started in local marketing.